Met up with Krishna last week about some graphics he wanted doing. Bellyfeel is a Transmedia(terrible word) Company, that specialises in providing consultancy that helps ‘transform your stories into modern media experiences that are far-reaching, social, scale-able and profitable.’
1- Krish generates leads through a report he has, ‘Tghe Audience is Revolting’. This also signs potential customers up to a newsletter and email updates from Krish.
2- Krish thinks that an infographic (done by me) will help generate interest/ leads and get more customers signed up.
3-His target audience are mainly film-makers and TV producers etc, he says they have just about got a grip on social media and in many cases feel threatend by the rise of Transmedia-basically they don’t understand what it is.
4- In a nutshell Belklyfeel explain Transmedia as-
THE STORY- this could be a film, book, TV show etc
THE AUDIENCE-who engage with story but also want/seek out more content about the story via mobile devices/PC/Laptop?web
THE STORYWORLD- A place created mainly on web that extends the story and the viewer experience into the world of transmedia.
Heres my thoughts so far that I will speak to Krish about before I start working on visuals-
1- ‘Transmedia’ I’m going to avoid using this as much as possible, instead I’ll use ‘Storyworld’ which is much friendlier and for the target audience makes the concept of Transmedia much easier to grasp.
2- The report needs a overhaul design wise. I’m not talking about a total reinvention but rather look at changing the layout and using typography more effectively to get the important points & messages across. Also the infographic & report have to have the same visual identity making the whole package more coherent. I’d be more than happy to do this aswell as the infographic.
3-I’ve been looking through an ofcom report from 2013. it has some useful data/stats that may work well in the report to back up points made in it. The report is available here http://stakeholders.ofcom.org.uk/market-data-research/market-data/communications-market-reports/cmr13/uk/
but I’ll cherry pick some of the salient data that could be used in your report.
4-Two versions of the infographic are needed. Firstly a printed out version and also one that works better on mobile & tablets (long & narrow proportions). The mobile version, because of the scrolling, really lends itself to the ‘storyworld’ theme. The idea that keeps on popping up in my head is an infographic that tells the story of the 3 points-mobile-powerful-distracted in a way that engages the audience, like a story/narrative. Probably not making much sense but I’ll rough up some ideas for you.
5-Visually the style is going to be very clean, vectored graphics, easy to understand but also playful and friendly.
Got my head into lots of research at the moment but will post developments over the next few days